Think Clearly.
Decide Better.
Lead Your AI.
Strategic decisions fail not because of bad information — but because of how we process it under pressure — and how we communicate the decision.
This is a structured thinking system for executives: a proven framework that changes how you approach decision-making, get your stakeholders buy-in — and an AI trained to support your thinking when the stakes are highest.
Poor decision-making costs the average organisation 3–8% of annual revenue.
Not over time. Every year.
That is the finding from McKinsey's 2023 research on organisational decision-making. That is not from bad strategy or wrong markets. It is from decisions made under pressure without a clear structure — and communicated in ways the organisation could not follow. Most of that loss is invisible until it isn't.
Built on real executive experience — not a management theory
The Strategic Storylining Framework was developed from over two decades of senior executive experience across three continents — and validated by 200+ managers and executives across Europe since 2015. It has been applied to save a publicly-traded company from bankruptcy in 14 months.
"This is not a leadership programme. It is a precision instrument for the decisions that carry real weight."
Decision Intelligence Kit
powered by the Strategic Storylining Framework
A structured prompt system that encodes the Strategic Storylining Framework into how you instruct AI — specifically for the complex, high-stakes decisions that senior managers and executives face. Not for task automation. For strategic analysis, problem definition, stakeholder alignment, and decision communication at the level where getting it wrong has real consequences. The Kit builds progressively across all products.
A complete development path for executive-level decision-making
Strategic Storylining Foundation
The complete Strategic Storylining Framework across 8 modules — built for the decisions that matter at senior level. No start date, no cohort, and no deadline. Begin when you're ready.
+ Decision Intelligence Kit — Foundation Level
Strategic Decision Lab
Everything in the Foundation, plus twice-monthly live AI Decision Lab sessions built around real decisions — not textbook cases. Sessions are capped at 4 participants so every case gets genuine depth.
+ Decision Intelligence Kit — Lab Level
Strategic Storylining Corporate Programme
Embed strategic decision quality across your senior management layer — and configure your organisation's AI to support it from day one. Delivered in-company, built around your team's actual strategic decisions.
+ Decision Intelligence Kit — Corporate Edition
Strategic Storylining Executive Immersion
A rare invitation-based experience for senior executives. You face the conditions of consequential strategic decisions — incomplete information, conflicting agendas, time pressure — and discover precisely where your judgment holds, and where AI-structured thinking would have led to a better outcome.
+ Decision Intelligence Kit — Immersion Edition
Who this is for
The primary buyer is a senior manager, director, or executive with genuine decision-making authority. Typically 10–20 years into their career, they operate at a level where their choices affect teams, budgets, strategic direction, or competitive position. They have moved past needing help with execution. The challenge they face is the quality and clarity of the decisions themselves — and whether their AI tools are keeping up at that level.
Directors, senior managers, and consultants making decisions with organisational or commercial consequences
Executives already using AI who find it improves speed — but not the quality of their strategic thinking
Leaders who want to be the ones who lead AI, not the ones managed by it
Mae Leyrer, EMBA
Mae Leyrer brings over 25 years of senior executive experience across three continents and seven countries — finance, pharma, retail, and mobility. She saved an international publicly-traded company from bankruptcy in 14 months and was voted Leader of the Year by the employees she led through the same turnaround. She has validated the Strategic Storylining Framework with 200+ senior managers and executives across Europe since 2015. She is a published author on strategic thinking and communication, a certified coach, and a guest lecturer at WU Executive Academy, Tartu University, Montan University Leoben, and Riga Business School.
Be first in.
The Foundation course is open now. The first Decision Lab cohort is forming. Add your name and we'll reach out directly when the next step is ready for you.
No spam. No sales cadence. A direct message when the programme is ready for you.